"Scientists screw up their courage and jump into the communication breach."

I've just read a  very interesting article by Andrew C Revkin, Senior Fellow for Environmental Understanding, Academy for Applied Environmental Studies, Pace University, New York, NY, who says:

Specialized journalists now occupy a shrinking wedge of a fast-growing pie of light-speed media. This reality threatens to erode the already limited public appreciation of science. But the situation also presents a great opportunity – and responsibility – for scientists, their institutions, and their funders. Institutions that thrive in this world of expanding, evolving communication paths are those willing to engage the public (including critics) and to experiment with different strategies. The alternative is to hunker down, wait for misinformation to spread, and then – after the fact – sift fact from hype.

He ends by saying that the status quo will persist unless "scientists screw up their courage and jump into the communication breach." How do you feel about this? Do you want to jump into the communication breach?? Read the full article or read the report on the article in the New York Times and the comments that ensued. One comment says that science bloggers are filling that gap. Are we/they?